ASOS launches genderless capsule in collab with LGBTQIA+ artists

By

Nigel TAYLOR

Published
Jun 5, 2024

Online fashion giant ASOS is supporting Pride month with an exclusive gender-neutral clothing collection in collaboration with four LGBTQIA+ artists. 

With the goal of “platforming queer creatives and shining a light on under-represented voices” the “bold, genderless” capsule collection comprises over 30 products, ranging from T-shirts to hoodies and socks. 

It caters to all genders "for customers to wear at Pride and beyond”, the retailer said. 

Central to the products are the exclusive designs “that speak to the LGBTQIA+ community and reflect the multitude of queer lived experiences and aesthetics,” we’re told. 

The artists, who’ve been involved throughout the entire project, include UK-based illustrator and painter Ashton Attzs; Erik Carnell who uses a pastel colour palette to create art that he describes as ‘Pride and Gloom’; Theodoor Grimes, a Black non-binary digital artist based in the Bronx; and Tommy Burley, a trans tattoo artist based in Brighton and London.

Vanessa Spence, Executive Vice-President of Creative at ASOS said: “Our purpose is to give our customers the confidence to be whoever you want to be.”

All profits from the collection will go to ‘Just Like Us’, the LGBT+ young people's charity.