Bajer

Founded by Leyla Uysal, BAJER is more than a watch brand, it honors the strength and creativity of Kurdish women. Growing up in the 1990s during times of conflict in Turkey, Leyla was inspired by the determination of Kurdish women to preserve their heritage and voice. This passion led her to establish BAJER Watches, a brand that showcases the talent and resilience of Kurdish women through Swiss-made timepieces

The name "BAJER" derives from a Kurdish word meaning "city," symbolizing a state of mind: a place of freedom, safety, and empowerment for the Kurdish community. Each BAJER watch is crafted with precision and care, embodying the unique beauty and heritage of Kurdish culture.

Beyond luxury watches, BAJER is committed to making a positive impact in Kurdish communities. A portion of proceeds goes to NGOs supporting women and children in rural Turkey, empowering them through education, financial independence, and community development.

BAJER's designs are inspired by the artistic language of Kurdish women, who historically communicated their emotions through intricate rug weaving. The brand contributes to this tradition through three motifs: The Clarity, The Resistance, The Protection. The Kurdish motifs and European design mixing with Swiss-made quality represent a combination of resistance against oppression and the joy of growth at Bajer watches. Featuring glossed dials, stainless steel finishing, traditional Roman numerals, and sophisticated minimalism, BAJER Watches embody timeless style with a modern twist.