Fenwick launches week-long focus on beauty

By

Nigel TAYLOR

Published
May 10, 2024

Department store group Fenwick has launched its week-long ‘The Beauty Gloss’, as a “celebration of all-things beauty”, in-store, online and across social channels.

Currently, all its Beauty Halls are staging ‘Sip, Shop and Gloss’ events that feature exclusive experiences that promise to give “likeminded beauty fans the opportunity to get the gloss on beauty secrets, industry hacks and trending products destined for cult status”.

It features an extensive programme of in-store events with brands such as Byredo and SkinWork, soundtracked by in-store DJs, with customers also served with cocktails and small bites.

Another event includes a ‘Night of Fragrance Discovery’ with Byredo at Fenwick Newcastle on 22 May.

The overall event also includes the launch of the new ‘Fenwick Beauty Essentials Bag’ worth over £350 when customers spend £180 or more in-store or online. 

Curated by the Fenwick in-house buying team, “the one-stop beauty kit includes everything needed for a spring beauty refresh” such as skincare by Eve Lom and Charlotte Tilbury, make-up by REN and Carolina Herrera, to hair and fragrance from Rahua and Byredo.