JD Sports works with Wingstop on YouTube content series

By

Sandra Halliday

Published
Mar 15, 2024

JD Sports has formed an interesting content partnership that showcases the brand on YouTube in an unusual way.

It’s linked up with chicken wings food chain Wingstop UK on Tuckin’ In, a YouTube series hosted by “one of the UK’s biggest upcoming, female-led YouTuber channels”, Diary Room HQ, featuring giveaways, hot topics, and special guests Nella Rose and Darkest Man.

JD calls it a “revolutionary collaboration” and also said the trio behind Diary Room HQ “are vastly growing and dubbed as the next rising stars, making them the perfect collaborators to cook up this feast of fiery chat”.

In the three-part series, Duaa, Aisha, and Muna will offer up “lively, fashion-forward discussions” alongside special guest appearances by the aforementioned YouTube personalities.

We’re told that together they’ll “delve deep into their favourite Wingstop picks, spice up the talk with the latest hot topics, and answer a flurry of sizzling questions — all while showcasing the latest and most stylish footwear and apparel, only available at JD”.

Each episode offers the chance to win prizes that include JD gift cards.

The first episode aired on 14 March with weekly instalments to follow.