Loop Generation opens Chelsea store, carries host of big-name labels

By

Nigel TAYLOR

Published
Apr 24, 2024

Loop Generation, the e-tailer for pre-loved designer fashion, has opened a physical store in London’s Chelsea.

Building on the success of its previous Brompton Road store, the new 3,085 sq ft location on Draycott Avenue store “solidifies the [brand’s position as a] prime destination for designer luxury fashion… providing an unrivalled second-hand shopping experience through personalised service and a two-storey layout”.

The store features a selection of designer pieces from Alexander McQueen, Balenciaga, Balmain, Bottega Veneta, Dior, Dolce & Gabbana, Fendi, Gucci, Hermès, Saint Laurent, and Valentino, all up to 80% off RRP.

Loop Generation also said its commitment to sustainable shopping is coupled with an appreciation for contemporary art with emerging artists, showcased throughout the store. 

Co-founder Piotr Krzymowski said the support of its investors, which include Ghost and Finery owner Touker Suleyman and New Look founder Tom Singh. “propels us forward on our journey towards a cleaner, greener future, empowering us to lead by example as an independent and ethical business within the fashion landscape.”

Fellow co-founder Ewa Kozieja added: “As we continue to forge ahead, Loop Generation invites you to join us in redefining the narrative of fashion - one where beauty, innovation, and sustainability intertwine to create a brighter, more equitable future for generations to come.”