M&S to launch Sienna Miller collab this week

By

Sandra Halliday

Published
Jun 5, 2024

M&S’s revival as a must-visit store for UK shoppers is continuing as the retailer adds to its Sienna Miller link-up, moving on from her fronting a campaign to Miller launching a sizeable M&S fashion collab.

Debuting on 6 June, it interprets the actress’s polished form of boho and sees her having direct input into a high street line for the very first time.

Miller clearly remains a style influencer as the interest in what she was wearing at the Cannes Film Festival recently showed (from red carpet looks to off-duty denim by Schiaparelli).

This new collab comes after Miller was the face of M&S’s AW23 womenswear campaign and the retailer clearly saw that link-up as a major success with the data showing a positive reaction among consumers.

It’s interesting too that rather than opting for a collab with a much younger style leader, the 42-year-old Miller is someone more likely to resonate with the older M&S shopper. Think Gen X and the age group just below and above this key group. Indeed, she’s someone who that shopper might well have taken style cues from since their teens or 20s.

With prices well below £100, the collection includes pieces for day and evening, city and holiday, such as a ruffle dress, ombré slip dress, quilted jacket, fluid print trousers and blouse, broderie anglaise blouse, jeans, thong sandals, a beaded mini dress and more.

It will be interesting to see the reaction given that Miller is one of the trio of British style influencers who emerged in the 1990s (along with Kate Moss and Alexa Chung) and remain relevant today.