Moss links with Zyler to test men's try-on tech

By

Nigel TAYLOR

Published
Apr 3, 2024

Menswear retailer Moss is to trial AI-powered virtual try-on technology in a tie-up with Anthropics Technology via its new-to-the-UK Zyler system. It will initially be used for the brand’s formalwear offer.

Slowly gaining wider acceptance in the sector, Zyler was introduced for the UK menswear sector in late February, and this becomes its first major link with a big brand. It also follows YNAP's entry into the virtual try-on tech for menswear through its luxury in-season fashion platform Mr Porter, launching its own pilot  venture a month earlier.

As a more mainstream system, Anthropics said Zyler is designed to widen the tech’s appeal to “redefine the online shopping experience… offering users a realistic way to try on clothes without a physical product”.

By uploading a headshot and inputting their measurements, shoppers can see themselves on the screen in various outfits. For retailers, this personalised approach not only increases browsing time but also results in higher engagement levels, said Anthropics.

Powered by the latest advancements in AI, Zyler claims it “sets a new standard for virtual try-on experience” [by] creating a lifelike representation of the user, allowing them to see how different outfits appear on their unique body shape.

Anthropics CEO, Alexander Berend said: “We believe Zyler has the potential to redefine the entire landscape of the menswear industry. This AI technology serves as a tool for boosting customer engagement, satisfaction and loyalty.”