Puma launches Manchester City kit for next season

By

Nigel TAYLOR

Published
May 17, 2024

Global sportswear giant Puma and English Premiership champions-elect Manchester City, have launched the new home kit and replica fan shirts for the 24/25 season. Designed “with Manchester in its fabric”, the sky-blue kit features threads of 0161 in the trim – a reference to the city’s phone dialling code and the club’s Mancunian home.

Replica kits are key revenue raisers for football clubs and for many fans are as much everyday-wear and sports apparel.

Serena Gosling, Director of Integrated Fan Experience and Retail & Licensing, Manchester City said: “Every year our kits provide us with an opportunity to connect with our fans in Manchester, the UK and globally, as shirts and wider kit collections, are an increasingly popular token of fandom. 

“By incorporating '0161' in this year's home kit - something that resonates so strongly with the City of Manchester - we're able to connect fans around the world with the club and our city in a different way.

To celebrate the launch, a new launch video features Mancunian rapper Mikey Taylor (Tays) who wrote and performed the soundtrack for the MCR 0161 Home kit launch film.

Marco Mueller, Puma’s Senior Head of Product Line Management Teamsport Apparel, said that for the first time from the start of the 24/25 season, its Club Replica jerseys are made using the sustainable Re:Fibre initiative: “This will feature 35 clubs and more than 3 million garments made from Re:Fibre creating a more circular and sustainable way of producing football jerseys.”

The process focuses on textile waste (containing at least 95% recycled textile waste). The recycled material “can be used for recycling again and again without losing quality”, it noted.

Both the new Replica and Authentic shirt versions feature cutting-edge technology with dry-Cell sweat-wicking technology.