Pure London to partner Graduate Fashion Foundation again

By

Nigel TAYLOR

Published
Feb 5, 2024

Pure London x JATC is partnering with Graduate Fashion Foundation (GFF) for a second consecutive season, confirming the event’s “commitment to fostering emerging talent and supporting the next generation of fashion innovators”.

The Olympia London show (11-13 February) will see former Graduate Fashion Week (GFW) students joining the catwalk shows schedule with GFW designs featuring alongside established brands. 

Once again, the annual event features the ‘Winners’ Catwalk’ presentation, which this year will include five up-and-coming stars.

They are Leah Holmes, 2020 graduate from Edinburgh College of Art, The University of Edinburgh; Joy Julius, 2021 graduate from Kingston University; Zoe MacCormack, 2022 graduate from Sheffield Hallam University; Adam Gronback, 2023 graduate from University of Central Lancashire; and Jogaile Zairyte, 2019 graduate from University of Portsmouth.

In an extension of the GFW partnership, Megan Doyle, Associate Director of the GFF will also host a panel discussion as part of the Pure London x JATC content schedule.  

The Tuesday afternoon programme will focus on advice for those starting their journey in the fashion industry and Doyle’s panel of recent graduates and industry leaders “will share their experiences and advice on navigating the fashion industry after graduation”.

Doyle added: “The Catwalk Show and Panel Discussion gives students the opportunity to not only learn from industry experts on life after university, but to be inspired by the incredible array of talent that has come through the GFF member universities over the last five years.”