Sellier launches AI-assisted 'Selected' app

By

Nigel TAYLOR

Published
Mar 27, 2024

Resale specialist Sellier has gone to the next level with its new AI-assisted luxury resale platform. It’s introduced ‘Sellier Selected’, claiming to be the “first highly curated marketplace platform offering the rarest pre-loved luxury handbags and accessories in the market”.

The platform uses a combination of AI and human curation to assess the desirability of an item for the platform, which specialises in French fashion brands Hermès, Chanel and Dior, with 70% of its stock existing from those brands.

Upon consumer submission, AI technology evaluates metrics such as price, condition, colour, brand and current market trading price, “to give the item a desirability score”.

After low-score items are filtered out, the remaining goods are transferred to human curation before being selected for sale via the Sellier Selected marketplace and app, “creating an ultra-curated collection of the world’s most coveted luxury items”. 

Consumers can now upload an image of the item they would like to sell via the Sellier Selected app, which will then be reviewed. Once an item sells, it’s shipped directly to Sellier’s experts who will authenticate the item before sending it on to the buyer. Once approved, payment is then arranged within 72 hours.

To get to this stage, Sellier said it has spent four years building a reputation for curating some of the most exclusive pieces in the market. In turn, that has translated to “one of the fastest sell-through rates in the resale industry”. 

And “unlike other marketplaces”, every item on Sellier Selected is hand-picked “to ensure that only the most exclusive and hard-to-find pieces are shared with clients”. 
 
Co-founder and CEO of Sellier, Hanushka Toni, said: “We’re continuing to explore the gap between fashion and technology. Having used AI technology to authenticate our luxury goods, we now have a one-stop-shop application where our customer can access the most ultra-curated selection of luxury bags and accessories.
 
“Our motto is ‘fastest-finger first' and we have taken this to a whole new level, where shoppers will now be able to sell their items at the click of a button for the first time.”