Soeur ventures into swimwear with Venetian brand Lido

Soeur makes a splash. The women's fashion label, founded in 2008 by sisters Domitille and Angélique Brion, is launching its first swimwear line for the summer season, paired with beach essentials designed in partnership with the Venetian brand Lido.

This summery and strikingly minimalist capsule collection comprises three swimsuit styles that create a refined silhouette, thanks to technical sculpting and supportive materials like matte-finish Lycra. The collection also includes a breezy cotton voile tunic dress, a lightweight striped sarong-style skirt, and swim accessories such as a co-branded cap, a beach bundle bag, and a towel.

As a tribute to the Italian origins of the Lido brand, the products feature Latin-inspired names: the 'il bikini' set (with high-waisted bottoms) comes in 'pistacchio' and 'bacio' (or eggplant) while the one-piece 'l'intero', with delicate straps, is available in a delectable 'caramello' brown. All pieces are proudly made in Italy.

These sleek and monochromatic designs are showcased by Ukrainian top model Tanya Ruban in a campaign shot under the Venetian sun by Swedish photographer Ben Beagent, set against the azure waters of the Adriatic Sea. La dolce vita, indeed.

The Soeur x Lido capsule collection is available on the websites of both brands, as well as in select retail locations, with prices ranging from 65 euros (for the swim cap 'la cuffia') to 245 euros for the one-piece swimsuit.

The tricolor ready-to-wear brand, which now boasts 48 retail stores and over 500 retailers worldwide, surpassed 50 million euros in revenue last year. Since September 2023, Soeur has been part of the portfolio of the Italian private equity firm Style Capital, which acquired 80% of the brand, valuing it at nearly 70 million euros.

Soeur ventures into swimwear with Venetian brand Lido

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