Superdrug reveals social media star as own-brand cosmetics ambassador

By

Nigel TAYLOR

Published
May 10, 2024

Superdrug has partnered with “social media sensation” Princess Andre who becomes the face for the retailer’s own-brand cosmetics range Studio London.

Part of the high-street health & beauty retailer’s 60th anniversary celebrations business, Princess Andre will work closely with the brand, with a remit that includes supporting the development of new products, featuring in product shoots across stores, social media content creation, and making appearances at key events.

She will also support the business across Mine body mists, and “an exciting new teen skin range”.

The retailer said Studio London is its “most successful own-brand range to date – it has had huge success on TikTok causing a number of products to go viral”.

It added: “As a brand renowned for encouraging creativity and being super accessible, the Studio London team wanted to find an ambassador that aligned with its values. Princess was the perfect partner, organically growing her profile as a content creator and becoming a popular personality within the beauty space”.

As part of the retailer’s 60th birthday, Princess Andre will also take part in a ‘looks through the decades’ shoot alongside social stars such as Louise Boyce and Isabelle Kate.

Kicking off the relationship will be an appearance at Superdrug’s upcoming event, ‘Presents - the UK’s ultimate beauty playground’, at the Studio London Strand store on 23 May.