Wolf opens first-ever pop-up with Covent Garden debut

By

Nigel TAYLOR

Published
Jun 6, 2024

Jewellery box brand Wolf has opened its first ever pop-up store in London’s Covent Garden. 

The accessories retailer has taken over a space on Neal Street, part of the popular Shaftesbury Capital-operated Seven Dials neighbourhood.

Wolf said the 945 sq ft pop-up  is a continuation of the many activations and launches being conducted by the brand as part of year-long celebration to mark its 190th anniversary.

The pop-up store will be an immersive space for Wolf to showcase and sell its wide range of products and collections. These include safes and cabinets, jewellery boxes, travel pouches, watch rolls, and its patented watch winders.

The store will also host a series of panel discussions with key industry speakers across the jewellery and watch industry including Rachael Taylor, a journalist who specialises in the luxury goods and jewellery industry, as well as being the founder of The Jewellery Cut, and an exclusive book launch.

Simon Wolf, CEO and owner, said: “I am incredibly proud of what my family has managed to achieve over the past 190 years. And what better way to celebrate the five generations but to open a retail shop, something we have always wanted to do.

“72 Neal Street is the perfect location, in the heart of Covent Garden’s Seven Dials, one of the world’s most prestigious shopping areas. It will be wonderful to be able to welcome customers into the world of Wolf at a level never seen before.”