Bluebella launches Pride-linked swim campaign

By

Nigel TAYLOR

Published
Jun 4, 2024

Lingerie retailer Bluebella is supporting Pride month with a June campaign featuring a dozen high-profile gay women.

Appearing in swimwear (reflecting the colours of the Pride flag) chosen from the summer collection, the campaign aimsto raise awareness of its Pride campaign that will see the band donating 10% of all swimwear profits to an LGBTQ+ charity, Outright International, across June.

The campaign features World BMX champion Shanaze Reade, Bricks Magazine founder Tori West, wellness content creator Ashira Paraskevas, podcast hosts Freya Evans and Scarlett Plott, model duo Lara Ghraouii and Kari Riley, intimacy coordinator El Wood, Team GB Olympic rugby players Celia Quansah and Megan Jones, comedian Rosie Turner and singer-songwriter Benedetta Atti .

Bluebella's CEO and founder Bendell said: “It’s amazing to see the most brilliant array of LGBTQ+ people in the rainbow colours of our brand new swim collection. Most importantly we have the honour of once again supporting Outright International's vital work.”

The swimwear collection is available for purchase on Bluebella’s website and is stocked at Victoria’s Secret, Zalando, Simons, Urban Outfitters, Jelmoli and Astarex.