JD Sports announces major summer festivals partnerships

By

Nigel TAYLOR

Published
Jun 4, 2024

JD Sports is set to stand out again at a number of music festivals this summer through a series of large-scale partnerships. 

In a bid to “elevate its presence" while building on the previous success of partnerships, the retailer has teamed up with major UK and Republic of Ireland events including Longitude and Rockstar presents Reading & Leeds. 

The “next level” partnerships will see the JD brand becoming the presenting partner of the new Chevron Stage at Reading & Leeds festivals, which will include the world’s first outdoor floating LED video canopy. Headliners for this year’s Chevron Stage include The Prodigy, Sonny Fodera and Skrillex, as well as performances from Nia Archives, Denzel Curry, Barry Can’t Swim and Kenny Beats. The JD-sponsored space will also become home to the world’s biggest silent rave at Reading & Leeds.  

Following the success of JD x Longitude in 2023, the partnership will continue this year with the festival returning to Dublin’s Marlay Park (29-30 June). JD is now take over as the main stage presenting partner featuring headliners Doja Cat, Central Cee, Becky Hill and 21 Savage.

In addition, DJs Belters Only, blk, Joel Corry and Sonny Fodera, rap trio D-Block Europe, dance-pop singer Jazzy, and viral sensation Kenya Grace will also perform.

To celebrate the partnership, JD will be running ‘entry with purchase’ ticket giveaways and competitions in local stores. In-store POS and staff lanyards will highlight the competition, with entry via QR codes on receipts.